2026 Annual Meeting
5 weeks ago
of paper. with writing on them. that can be exchanged for medicines.
The justices agreed to review a data mining law adopted in 2007 in Vermont that prevented the sale, transmission or use of prescriber-identifiable information for marketing a prescription drug unless the prescribing doctor consented.
G. Before utilizing health care practitioner prescriber data for marketing purposes, manufacturers must give health care practitioners the opportunity to request that their prescriber data :
i. be withheld from company sales representatives, and
ii. not be used for marketing purposes.
H. Nothing in this section shall prohibit pharmaceutical manufacturing companies from using prescriber data to:
i. impart important safety and risk information to prescribers of a particular drug or device;
ii. conduct research;
iii. comply with FDA mandated risk management plans that require manufacturers to identify and interact with health care practitioners who prescribe certain drugs or devices; or
iv. track adverse events of marketed dugs, biologics or devices.